The situation
Sockeye Consulting, thriving in the construction and real estate sector as a Sage Partner, credits 15 years of growth to superior products and customer service. Despite a steady influx of new clients and strong word-of-mouth, they recognized the need for a robust marketing strategy.
The idea of hiring a single Marketing Director revealed a challenge: finding one person to effectively manage creative direction, online advertising and SEO seemed impractical.
The solution
Collaborative advantage
“We decided to work with FORT instead of hiring an FTE/Marketing director,” says Nick Brorson, Founder and CEO of Sockeye Consulting. “FORT could offer Sockeye so much more than one individual. FORT is like an extension of our company, a whole marketing department!”
Networked proficiency
FORT+ provides access to a wide range of vetted freelance experts (copywriters, programmers, media placement, digital experts and designers), included in the monthly fee. “If we had hired a marketing director in-house, we would have had to depend on that person finding these experts and then pay them on top of their salary.”
The result
With consistent, targeted content being produced, FORT+ gives Sockeye’s sales team what they need to keep making contact. “We have vertical-specific materials we’re able to share with prospects that speak directly to their industry. This helps move them down the funnel and Sockeye into their consideration set,” says Nick.
Sockeye’s YouTube channel, built from weekly team interviews, now outperforms their own website in search.